Read for the Record
Pledge to change a child’s life forever and participate in National “Read for the Record Day”. This is Jumpstart’s and Pearson Foundation’s national campaign to promote early childhood education. On October 4, 2012, people across the country will be encouraged to read the children’s book Ladybug Girl and the Bug Squad by David Soman and Jacky Davis in support of Jumpstart’s mission to work towards the day that every child in American enters school prepared to succeed.
In 2011, 2.2 million people participated in Jumpstart’s Read for the Record. We hope you’ll help us break that record by pledging to read Ladybug Girl and the Bug Squad on October 4th! Each year, the campaign has shone a national spotlight on America’s early education achievement gap and highlighted Jumpstart’s programs as a way to address this crisis. Since 2006, the campaign has: engaged 7 MILLION children; raised more than $7 MILLION for early education programs and; provided more than 1,000,000 books for children in low-income neighborhoods.
In 2006, Jumpstart launched the first Read for the Record campaign with the classic story The Little Engine that Could. Jumpstart began the morning of that campaign day on NBC’s Today show, which has become a proud tradition.
Jumpstart’s supporters helped set a new record for reading the same book on the same day, and in the process, created a national forum for concerned citizens to voice their support of early education. In support of Read for the Record Day, Keith Wann, an ASL performing artist and comedian, animatedly interprets the book. Click below to watch the video: